(313) 455-7311
Plymouth, Michigan

• Introduction
• Research Procedures
• Sample Profile
• Play Characteristics
• Do Golfers Vacation?
• Today's Round
• Economic Considerations
• Economic Value Per Golfer Per Day
• Decision As to Where To Play
• Influences on Decision
• Economic Impact
• Summary

Dr. H. Robert Dodge
Dr. Sam Fullerton
Department of Marketing & Law
Eastern Michigan University
October 21, 1997

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